Dynamic and results-driven Digital Marketing Leader with over 10 years of comprehensive experience in spearheading digital marketing strategies that deliver substantial results. Proven track record in leading cross-functional teams to exceed company goals through innovative SEO, SEM, and content marketing strategies. Adept at fostering an environment of continuous learning and development, ensuring team members are engaged and achieving their full potential. Passionate about driving process improvements and staying ahead of digital marketing trends to drive business growth.
Head of the Agent Services and Marketing team across 6 offices, overseeing marketing and technology, operations, training, customer success, and new agent onboarding for over 300 agents.
Developed recruitment and retention strategies through campaigns that target prospective students. New strategies included establishing a student ambassador program to assist with recruiting, developing communications from the academic colleges, faculty members, career services, student activities and other campus entities to create a communications network from current to prospective students, as well as implemented data-driven marketing studies to evaluate and refine communications. Responsible for department administration and budgeting of over $300,000 with vendors and contracts. Supervisor for the Call Center and Mail Office with up to 20 employees. Responsible for hiring and training all employees. This resulted in call campaigns of 60,000 calls per year, mail operations of 800,000 mail pieces per year, data processing and an automated communications system that issues over 2 million emails per year.
(361) 510 9955
sharon.hurt@alliancepowergroup.com
Alliance Power Group
(361) 844 8113
klrw716@kw.com
Keller Williams Coastal Bend
(361) 502 3100
scout@madplanetads.com
Mad Planet Advertising